To build a strong B2B brand first impression you have to think differently. It’s the goal of every company – and every marketer – to create a brand that dominates their respective marketplace. Every brand wants to be a household…

Updating your company’s logo and brand identity to keep it current and modern is a good thing as it shows longevity for your brand. But wiping the slate clean and completely rebranding – or renaming your company or products –…

Brands come in many different shapes and sizes, yet no matter how large or small, building brand equity takes time and effort. The digital landscape has new brands popping up at a fever pitch, yet the foundation of a strong…