In Northern New Jersey, my buddy Ted, home on college break, had seen enough. He was ready to turn off the TV because the contest was clearly over in his eyes. His dad cautioned him saying, “Not so fast. It…
Did you know who Ingemar Johansson was?I didn’t. I first learned about him after my colleague left one of those tear-away, desk-calendar trivia questions tucked halfway under my keyboard.Aside from being an answer to a trivia question, it turns out…
Over the course of a lifetime each of us will likely wear many pairs of shoes. Some will collect a closet full. Countless more will get by with a favorite few. And others will simply be thankful to have protection…
To build a strong B2B brand first impression you have to think differently. It’s the goal of every company – and every marketer – to create a brand that dominates their respective marketplace. Every brand wants to be a household…
It’s a simple statement to ponder, asking what you can do for your country. It’s also the foundation of one of the most iconic speeches delivered in American history. During his inauguration speech on January 20, 1961, President John F.…
We spend a lot of time counting things. We all count the candles on the cake, yet some people pack more living into each year than others. We count our height and weight. We’re either too short, too tall, too…
There’s plenty of debate over fake news or misinformation campaigns being reported and criticized. That's why in today's world, if you value the truth, the onus is on you to seek out all sides of a story. You should want…
Updating your company’s logo and brand identity to keep it current and modern is a good thing as it shows longevity for your brand. But wiping the slate clean and completely rebranding – or renaming your company or products –…
The New York Yankees were always on TV when I was a kid, so naturally I became a Yankees fan. I remember watching Don Mattingly, Dave Winfield, Rickey Henderson, Reggie Jackson, Ron Guidry and Willie Randolph, to name a few…
It’s exciting when you get your first job, though I’m not talking about that high school job making pizzas or the landscaping or call center jobs that helped you get through college. I’m talking about that first real job offer…
Brands come in many different shapes and sizes, yet no matter how large or small, building brand equity takes time and effort. The digital landscape has new brands popping up at a fever pitch, yet the foundation of a strong…